Another big day! The importance of being recommended…
Last December, we presented in Madrid the videogame Hello, Pocoyo!. We had a press conference together with Virgin Play and the Spanish Association Protégeles. It was especially important to be next to Protégeles because it was the first time that this Association supported a game like that.
Who is Protégeles? It is an organization that protects children’s security in audiovisual contents. For us, this aspect is crucial to produce all our projects. Protégeles also elaborates studies related to different contents focused on children – done by professional experts on children’s security, computer technicians, pedagogues and marketing and communication experts.
It was extremely warm in the meeting room. Previous nerves to the press conference. “Good morning and thank you all for being here…” – Teresa Núñez, Virgin Play Press Responsible (good friend and professional), opened the press conference to introduce the rest of the speakers: Paco Encinas, CEO of Virgin Play, commented the internationality of the product. Guillermo Castillo, President of the Association Protégeles, praised the work of Zinkia for “having created a videogame that is able to join families in front of the DS”, and Fernando de Miguel, CEO of Zinkia, proudly mentioned that it was a pleasure for Zinkia and Pocoyó that an organization like Potégeles did not criticize that kids play with videogames like Hello, Pocoyo!, but also that they recommended with total security.
Lastly, Tatiana Delgado and Francesc Vilanova (our concept designers that represented the development team) did a wonderful life explanation about the game that captivated all journalists.
In the meanwhile, Pocoyo appeared to become the main character of the day. It was curious – at some point, the heat and nerves disappeared and the room was full of laugh and fun…
