Pocoyo Merchandising (Part I)

Have you ever wondered how we create and design Pocoyo’s toys? Who produce them? Who design them? How is the working process? Time to learn a bit more…

As you probably know, even before the first emission of Pocoyo in TV (that was through the British channel CITV), Bandai was Master Toy of the series – participating and helping in the design of the characters: we took out the claws and the tusks of Elly; the dummy of Pocoyo; Pato changed many times shape and colour… always working together with Bandai in order to ensure the running of the brand properly.

However, Pocoyo has many other partners around the world besides Bandai. EVERY SINGLE ONE is responsible of Pocoyo’s success. Specifically, in every country, we have a licensee solicitor that is in charge of dealing with the proper partners, in charge of ensuring the name an the values of the brand, building a long-life brand, demanding product quality and in charge of favouring the distribution channels. How do we reach all this? How do we get to have uniformity in all merchandising products from Pocoyo? Among other, thanks to our STYLE GUIDE… At the same time, either Zinkia or our British partners Granada International, we double-check, coordinate and approve all the material that comes from the licensee partners.

Having a Style Guide guarantees this uniformity, it is easy to work with and avoid confusions…

What else? Once the licensee partner is decided – always he/she needs to be involved with the brand and our values, we start working on Pocoyo’s products. From there, the Design and Brand Department together with the Business Development Department at Zinkia try to bring the personality, the spirit and the essence of the TV series to the product itself – always caring the last detail and making sure that proportions and colours are respected. Our intention is to ensure that the person who has a Pocoyo toy in his/her hands feels the same as when he/she is watching the TV series (Pocoyo Experience… J). Once the product is defined, we start producing it…

As you all know, Elly is a very vain and coquette elephant… What do you think she would look with a pearl necklace? Should we put her on a tutu?  What about Pocoyo engine driver? And Pato, looking like a postman? Those are the proposals we have during our product meetings… One day, we will let you know which of them have been rejected…

   

Do you know if we work in the same way in South America? And in China?  To be continued…

Comments

[Felipe]

I love Pocoyo toys. I collect them for... uh... yes, for my kids.

[Lilia Torres]

HELLO..!!
Funny story, my daughter found Pocoyo on you tube, she's only 3 yrs old..!! and she fell in love with pocoyo.. she actually has a blue hat, so she thinks and claims she's pocoyo, i'm trying to collect all the dvd's she already has 4 and a book.. I just love, I mean.. she just loves pocoyo..!!

[sandra]

i would like to buy a big plush doll of pocoyo for my daughter